Alea Color was created with the aim of developing the most advanced product for comfortable, practical and salon-quality hair colouring at home. Now we are expanding the range with 4 new shades based on the latest trends. What are you waiting for to start colouring your hair at home?

Alea Color is a permanent colouring cream specially enriched with nourishing oils for maximum coverage and hair care. In addition, its formula incorporates a senso-regulating fluid oil that drastically reduces itchiness and redness, which can occasionally occur on sensitive skin. 

Trendy shades 2020 

This season's on-trend shades cover a wide range of colour ranges, including Intense Ash Blonde, Intense Light Reddish Blonde, Intense Extra Light Ash Blonde and finally, Intense Platinum Ash Blonde. 

• Intense Ash Blonde 7.11: is ideal for skins with cool undertones to conceal reddened areas of the skin. A great choice for chic and elegant manes looking for a blonde tone with a natural and discreet finish. Show off your sophisticated hair!
• Intense Light Reddish Intense Blonde 8.66: Add extra warmth to the face with this shade. Ideal for fair skins looking for hair full of energy and vitality - pure attraction that always catches the eye!
• Extra Light Intense Ash Blonde 9.11: ash shades are the most desired. If you want to be trendy, this shade is ideal for you. With highlights that bring a touch of naturalness and extra luminosity to the face. With this tone you will look fabulous and you will be on the latest trends.
• Platinum Blonde Ash 10.12: for those who want to renew their style. Find the best version of yourself with this shade for your hair. A shade that goes great with warm colours and is especially recommended for golden skin - you'll look modern and liven up any look!

Step by step to colour your hair at home 

Once we have the desired shade we can start the application: 

• Preparation of the mixture: With gloves on, uncap the applicator bottle with the Developer Emulsion and add the ALEA COLOR tube. Shake until a homogeneous mixture is obtained. Cut off the cap and start the application.
• Application to the hair: using the bottle, apply to dry, unwashed hair, starting with the lengths and ends. Part hair parting by parting and distribute evenly. Then apply to the roots.
• Waiting time: leave the entire product to act for 35 to 40 minutes . 20 minutes for the long areas and ends and 15 to 20 minutes more for the root area.
• Rinsing: add water and massage to rinse with lukewarm water. Perform the first wash with Colour Maintenance Shampoo 1 and rinse. Carry out the second wash with Colour 2 Vitaliser, leaving it to act for two or three minutes, and rinse.

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