01 Jun How to repair and strengthen hair in summer

Summer is one of the most demanding times for hair. Sun exposure, chlorine, sea salt, heat and frequent washing progressively alter the hair fibre, leading to a loss of softness, shine and elasticity.

As a consequence, hair may appear drier, duller, frizzier or more prone to breakageespecially on coloured, bleached, chemically treated or previously sensitised hair.

During this time, a routine based solely on moisturising may not be enough. The hair also needs care aimed at strengthen, repair and protect the hair fibre against the external aggressions of summer.

ALEA PLEX: repair and strength for the hair

The line ALEA PLEX was developed for repairing the hair structure from the inside to the outside through a combination of active ingredients aimed at to improve the resistance, hydration and protection of the hair fibre.

Its technology incorporates Bond Vegetal Complexa protein complex of plant origin that contributes to strengthen the internal structure of the hair fibre and improve its resistance. against breakage, promoting stronger, softer and healthier hair.

The formula is complemented by Aminoprotect Complexa combination of amino acids which helps to improve hydration and repair the surface of the hair, giving it luminosity and helping to protect it from daily wear and tear, UV radiation and aggressive treatments.

The formula is completed by ingredients such as Provitamin B5the Vitamin E and a selection of vegetable oils that provide hydration, softness and protection.

A restorative routine for summer hair care

ALEA PLEX offers a complete routine designed to meet the needs of damaged, dry or weakened hair during the summer. Its formulas, 100% vegan and cruelty freeare developed to provide balanced hair care.

The Strength & Repair Shampoo gently cleanses while helps to strengthen and repair the hair fibreimproving hydration and reducing frizz with each use.

The Intensive Repair Treatment acts as a deep treatment that helps to strengthen the hair structure from the inside, providing hydration, softness and a greater sense of strength and resilience.. Recommended for use 2 to 3 times a week on particularly damaged or sensitised hair.

The Leave-in Strength Conditioner softens and moisturises hair while helping to protect it against the use of heat tools. It also boosts the results of the strengthening treatment and helps control frizz.

The Elixir of Strength and Protection contributes shine and softnesshelping to seal ends and reduce frizz without adding weight or greasy residue.

As a specific complement for blonde, bleached or greying hair, the Blonde Toning Shampoo helps to neutralise unwanted yellow tones while strengthening and repairing the hair fibre and preserving the duration of the colour.

Overall, the ALEA PLEX routine helps to maintain the hair is stronger, protected and visibly cared for during the months of high exposure..

Discover ALEA PLEX

If you are looking for a routine designed to repair, strengthen and protect hair during the summer, discover the line ALEA PLEX.

Hair care at this time of year is not only about moisturising hair, but also about strengthen its structure and help maintain its strength and vitality against external aggression.

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