About us

Let your hair say it all

#PASIÓNALEA

MEDITERRANEAN SPIRIT

We are proud to have been born in the Mediterranean, the cradle of Western civilisation. From Barcelona we send out a message of ¡Viva la diversidad! There are as many types of hair as there are people and for each of them there is an ALEA product.

ONLY SELECTED INGREDIENTS

We select very carefully all the ingredients we use in our products. For us, you are the most important thing and, therefore, our ingredients have to be the best. Because you deserve it!

PROFESSIONAL HOME CARE (R&D)

All our products are designed so that you can take care of your hair at home with all the guarantees. We have more than 60 years of experience and research in the professional hairdressing sector. We know what we do and we want to share it with you.

NATURAL EXTRACTS

We look for the best extracts of natural products that provide the properties that your hair needs. Plants with ancestral benefits such as malabar, acai, pomegranate, argan or aloe vera.

CRUELTY FREE

We are a brand committed to the biodiversity that surrounds us and socially responsible, which is why our principles include animal welfare and respect for animals.

PASSION FOR CARING FOR YOUR HAIR

We are passionate about what we do and our main goal is to see you with great hair. That's why we strive to create products designed to maintain the natural beauty of a healthy mane.

ABOUT

WE

ALEA is passion for the care of your hair. We are the result of years of experience of VMV Cosmetic Group, specialist in products for the professional hairdresser, put at the service of daily hair care at home.

We invite you to explore a new horizon in hair colouring, state-of-the-art treatments and finishing products, formulated with selected ingredients and natural extracts.

At ALEA we are backed by the knowledge and international projection of VMV Cosmetic Group, with direct presence and the trustof thousands of hairdressing professionals in fifty countries.

Technologically advanced products with proven efficacy that meet the real needs of hair. Our goal is to provide you with tools to help you take care of your hair on a daily basis and enhance your natural beauty.