MEDITERRANEAN SPIRIT

We are proud to have been born in the Mediterranean, the cradle of Western civilisation. From Barcelona We send out a message of Long Live Diversity! There are as many hair types as there are people, and there is an ALEA product for each of them.

ONLY SELECTED INGREDIENTS

We select all the ingredients in a very thorough manner that we use in our products. For us, you are the most important thing and that's why our ingredients have to be the best. Because you deserve it!

PROFESSIONAL HOME CARE (R&D)

All our products are designed so that you can take care of your hair at home with all the guarantees. We have more than 60 years of experience and research in the professional hairdressing sector. We know what we do and we want to share it with you.

NATURAL EXTRACTS

We are looking for the best natural product extracts that provide the properties your hair needs. Plants with ancestral benefits such as the malabar, acai, pomegranate, argan or aloe vera.

CRUELTY FREE

We are a brand that is committed to the biodiversity that surrounds us and socially responsible, which is why one of our principles is to animal welfare and respect for animals.

PASSION FOR CARING FOR YOUR HAIR

We are passionate about what we do and our main goal is to see you with spectacular hair. That's why we strive to develop products to maintain the natural beauty of a healthy mane.

ABOUT

WE

ALEA is passion for your hair care. We are the result of years of experience of VMV Cosmetic Group, specialist in products for the professional hairdresser, put at the service of daily hair care at home.

We invite you to explore a new horizon in hair colouring, state-of-the-art treatments and finishing products, formulated with selected ingredients and natural extracts.

At ALEA we are backed by the knowledge and international projection of VMV Cosmetic Group, with direct presence and the confidence de thousands of hairdressing professionals in fifty countries.

Technologically advanced products with proven efficacy that address the real needs of the hair. Our goal is to provide you with the tools to keep your hair cared for every day. and help enhance your natural beauty.